Stage 1 – The Basics
Identify the type of coaching website you want to create
- Coaching Website Guide
- Stage 1
How to Make a Coaching Website
Everything you need to know about creating a new or transforming your current coaching website to be a valuable asset that makes a big difference for your business.
Stage 2 – Planning
Developing a robust strategy for creating or upgrading your coaching website
Stage 3 – Selecting Tools
Choose suitable website tools to be sure you have a solid platform to build your website on
Stage 4 – Website Structure
Plan out what pages you need and layout information so it appears clearly, concisely, and logically
Stage 5 – Website Content
Populate your coaching website with purposeful and compelling content
Stage 6 – Visual Design
Your website needs to have a certain visual appeal in order to create the right perception from the get-go
Stage 7 – "Call to action" (CTA)
Create a clear call to action on your coaching website to engage visitors and drive desired outcomes
Stage 8 – Testing and Optimization
All the tech fundamentals such as fast load time and search engine optimization
Is this guide right for me?
This comprehensive guide is designed for anyone interested in creating a new coaching website, and seeking detailed instructions. You may have an old website that needs a complete overhaul, or you may be starting from scratch – rest assured, you're in the right place!
This resource is for you if…
- You're embarrassed by how your website looks.
- Your website doesn't accurately represent your identity or the services you offer.
- You don't think your website attracts the right kind of clients.
- Despite your considerable efforts, your website is not paying off.
- You don't have a website yet.
If any of this sounds like your situation, this complimentary guide is going to help you whip your website into shape. Potential outcomes may include:
- Enhanced credibility
- More of the "right" leads
- Easier sales conversations
- Better client fit
- Ability to charge more for the same services
- And the satisfaction of having a website you can be proud of.
7 important reasons to have a coaching website
In today's digital age, a strong online presence is crucial for any business, and the coaching industry is no exception. By investing in a well-designed and strategically crafted website, life coaches can effectively connect with their target audience, build credibility, and create a successful coaching business in today's competitive landscape.
As you're reading this guide, we are going to assume you have at least one important reason to create a website. Here are a few more:
1
Establishing a Professional Image
A website is a virtual representation of your coaching business, acting as a digital storefront that potential clients can visit. A professionally designed website with a clean and user-friendly interface instills confidence and trust in your audience. It showcases your expertise, qualifications, and coaching philosophy, creating a positive first impression and positioning you as a credible professional.
2
Showcasing Coaching Services
Your website serves as a platform to effectively communicate and showcase the coaching services you offer. Through well-structured pages, you can outline your coaching programs, methodologies, and unique approach. By clearly articulating the benefits of your services, you help potential clients understand how you can assist them in achieving their goals and overcoming challenges.
3
Building Client Relationships
A website provides an avenue to build and nurture relationships with your clients. By incorporating features such as contact forms, email subscriptions, and chatbots, you can encourage visitors to engage with you directly. Additionally, offering valuable content through blog posts, newsletters, or downloadable resources keeps clients connected and engaged, establishing you as a trusted resource in their personal development journey.
4
Enhancing Visibility and Reach
In a digital world, having a website significantly expands your visibility and reach. With proper search engine optimization (SEO) techniques, you can improve your website's visibility in search engine results, allowing potential clients to find you when they search for relevant keywords. Moreover, integrating social media buttons on your website facilitates easy sharing of your content, amplifying your reach and attracting a wider audience. You're also open 24/7. No matter what time of day or night, people can find you online, check you out, buy from your store or send you a message.
5
Showcasing Testimonials and Success Stories
Testimonials and success stories are powerful tools to demonstrate the effectiveness of your coaching services. A website offers an ideal platform to feature client testimonials and success stories, highlighting the transformative experiences your coaching has facilitated. These stories serve as social proof, building trust and confidence in your abilities as a coach.
6
Booking and Scheduling
A website can streamline your coaching business operations by incorporating features that enable clients to book sessions and schedule appointments directly. With online booking systems and integrated calendars, clients can conveniently check your availability and secure coaching sessions, saving time for both parties.
7
Providing Educational Resources
A website allows you to share educational resources, tips, and insights related to your coaching niche. Through blog posts, articles, videos, or podcasts, you can offer valuable content that addresses common challenges and provides actionable advice. Sharing your knowledge positions you as an authority in your field, attracting clients who resonate with your expertise.
There are several reasons why you might want to have a go at building a website. Unfortunately, beginners can find themselves drowning pretty quickly in terms like HTML, CSS and PHP. Teaching yourself how to code is a very noble way to build a website from the ground up. In fact, you can find some good information on this here, if you're interested: www.w3schools.com.
But what if you don't want to train as a web designer, or put your business on hold for several months while you master the finer points of web development? What if you're looking for a easier solutio? Wh a’t our esite e as eas to reate and edit as a Word document?
That's exactly where the latest generation of online website builders comes in. You can use them to have a perfectly respectable website up and running in very little time, and without having to learn any programming.
Having a website helps grow an online presence, whether that be your personal blog or business, by connecting you with a broader audience. A website can also become a platform for sharing your opinions and skills, creating opportunities for personal or work-related projects.
Type Categories
- One-on-One Coaching: This type of coaching is typically done in person or over the phone and is tailored to the individual client's needs.
- Group Coaching: This type of coaching involves coaching a group of people with similar goals and challenges.
- Online Coaching: This type of coaching is done remotely through video conferencing, email, or other online platforms.
- Workshops and Seminars: These are events or programs where the life coach provides instruction, guidance, and coaching on specific topics.
- Personal Development Courses: These are online or in-person courses that provide a structured approach to personal development and growth.
Do I need technical skills to make a website?
Since 2013 I've been designing and selling website templates as an author on Themeforest.net, a popular marketplace operated by Australian company Envato. In 2016, when I started working on my next template, I decided to choose "Financial Advisory" as the topic for my new project. I spent more than half a year on researching this area, gathering information, building the template structure, reviewing hundreds of websites (mostly Australian). Afterwards, I designed 2 more financial advisory templates.
Adviser Webstyle was born in 2020 from a simple idea…
Where can I get web hosting? How much does it cost?
Using real data to make informed marketing decisions, clever design to deliver clear messages, and cutting-edge development to ease customer experiences.
Our customers like to utilise our knowledge and skill set to reach out to their customers. They trust our experience, and we trust theirs. We don't work for, we work with.
Boutique Experience
We are a deliberately small boutique company enabling a close relationship with clients one-on-one. When you come to Adviser Webstyle you'll deal directly with owner, Alex Hekov as your project manager, website developer, and single point of contact.
Adviser Webstyle is dedicated to helping today's independent financial advisory firms in Australia. As a creative design agency, we offer the tools you need to enhance your online exposure and credibility, separate yourself from the competition, streamline your operations, and grow your business.
We strive for having long standing relationships with our financial adviser clients.
Our mission
To help financial advisers in Australia succeed and grow through beautiful website design and lead generation. To inspire financial advisory businesses to take everyday actions that help their customers. Because without customers, there is no business.
Yes. We design all our websites to look just as good on smartphones and tablets as they do on desktop screens. With over 50% of searches on mobile, your new website comes mobile responsive at no extra charge. This responsive feature is a part of our web developing process and we also make sure your mobile website works across iOS & Android devices.
If you have a website and you're not sure if it's mobile friendly you can use this Google Mobile Friendly Test.
Benefits of working with us:
Extensive experience in web development
We are professionals with more than 12 years of experience in building websites. For the past 6 years we have worked with WordPress CMS.
Custom-designed templates
We use our own custom-designed templates for building financial adviser websites. This allows us to have complete control over the design & code and provide various custom changes while building a website for you.
Excellent author rating
An average author rating we received from the customers who had purchased our site templates on Themeforest.net — 4.7 (based on 183 reviews). This proves the high quality of our products and excellent customer service.
Continuous reliable support
Our focus is to provide you with continuous, reliable support now and for years to come. For example, we still continue supporting our old products on Themeforest.net even helping customers with expired support.
Financial backgrounds
The founder of Adviser Webstyle, Alex Hekov, holds a Bachelor of Finance and lectured financial management at a local university. He also has a five years experience in banking industry and worked as a manager at a local bank.
In-depth analysis of the industry's online presence
Our website templates are the result of in-depth research of advisory industry online presence. We spent over 6 months reviewing hundreds of websites in financial consulting area when we were developing our first advisory website template.
A couple of things that we believe won't be a problem:
We are not Australian-based
We live and work in Ukraine. Our time zone is UTC+2 (+3 during the DST). When our working hours start (in Europe), your business day comes to an end (in Australia). So you can easily connect us and get quick replies via email or a messaging app either from work or from home.
We are not native English speakers
Yet we have solid experience in communicating with our English-speaking customers for over 10 years.
We don't pretend to be copywriters but we are able to develop a strong business statement and vision for your brand to make you stand out from the competition.